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Instructor Profiles
Our instructors have more than 75 years of experience in the alignment field.

 JBerry SPC HeadShot

Jim Berry

Jim Berry is our field clinic training and brings his 30 years of alignment training skills to every training session. Jim’s considerable experience includes training automotive technicians around the world, from China to South America and Europe to Japan. Jim’s core focus is to connect with the technicians on their level, understanding everyday alignment problems, and providing real-world solutions.
Previous to joining Specialty Products in 1985 Jim started as a tire tech and was soon moved to the ASE service technician position where he developed an affinity for solving wheel alignment problems.  After becoming the Service Manager for a major tire manufacturer Jim was lured to Colorado (he is an avid fisherman!) to accept a tech and training position at Specialty Products and has trained thousands of alignment techs and service writers since. This experience adds to his understanding of what shop owners and technicians see every day on the rack.
Jim is constantly helping to solve current new vehicle alignment problems while always listening to the techs he is training regarding vehicle issues or needs. This experience adds to his understanding of what shop owners and technicians see every day on the rack. Jim is committed to making every training session a worthwhile and enjoyable experience.


Doug Hardy

Doug Hardy conducts in-house alignment training for Specialty Products. He also develops and maintains the training curriculum for in-house, online, and on-site alignment training. Doug has been an ASE Certified Master Automotive Technician for more than 25 years with an L1 Advanced diagnostics and G1 Maintenance and Light Repair Certification. He also holds a Colorado Vocational Teaching Credential.
Doug was a General Motors service technician for 12 years attaining GM Master status. Doug also taught at two colleges with Automotive Technician Training programs. He has been with Specialty Products for over a decade and besides teaching class works with the engineering department to help with product development. He also helps maintain Tech-Line support when not teaching.


Mark Willis

Mark Willis conducts in-house and on-site training for Specialty Products. Mark has trained automotive technicians, service advisors, and shop owners throughout the United States. In 2016 on-site training classes will also take Mark to Taiwan and Canada.
As an applied engineer, Mark also supports SPC’s new product development doing fitment trial on a variety of vehicles. He also provides tech support thru the Tech-Line.
Mark has over 30 years’ experience as an owner operator of successful independent tire stores and automotive repair shops.He has a Bachelor of Science from Western Michigan University.Mark is committed to helping auto technicians and shop owners become more efficient and profitable.

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